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About Wagner Research
Acting as your Marketing Research Consultant, Project Leader, and/or Interim Marketing Research Department Member, Lauren Landesman Wagner is a marketing research professional who has been transforming research data into marketing direction for over 25 years. She understands and effectively translates business issues into research design and provides impactful consumer insights that drive strategy and decision-making.
Lauren is the former Director of Marketing Research for Armor All Products and Jack in the Box Restaurants. In these positions, she consulted with the marketing and product development teams, advertising agencies, and senior management to help solve business issues through research information. She designed actionable studies that provided key consumer insights and marketing direction to support the launch of several successful new products.
She started her marketing research career in the Consumer Packaged Goods environment at General Foods and The Clorox Company supporting new and established businesses. She has since helped to revitalize the Hunts tomato business at Con Agra where she led the brands strategic research efforts. She also directed the regional research activities for Coca-Cola among the teen and Hispanic consumer targets helping Los Angeles become the fastest growing market in the nation.
Lauren earned her Master of Marketing Research degree from The University of Georgia and her Bachelors of Science in Business, with a marketing concentration, from California Polytechnic State University, San Luis Obispo.