Research & Consulting provides
marketing research support
to consumer goods and services companies, marketing and marketing
research firms, and advertising, promotion and design agencies.
more than 25 years of client-side marketing research management
experience, Lauren utilizes her researcher’s tool-box
to design, analyze, and report all types of consumer research
and Package Testing
and Customer Satisfaction Studies
Imagery and Positioning Studies
and Usage Studies
marketing and business issue requires a
solution to get the most actionable insights. That’s why
Lauren utilizes a variety of research methods to collect the
key information needed to make the decision.
techniques (using a professional
moderator) such as in-depth one-on-one interviews, focus groups,
or mini groups.
Quantitative methods (working
with leading marketing research firms) such as online/internet
surveys, telephone interviews, mall-intercept surveys, or mail